Salone del Mobile

Since 1961, the Salone del Mobile has been the global benchmark for the furniture and design industry

PROJECT: WEBSITE, APP & RESERVED AREA

PROJECT: WEBSITE, APP & RESERVED AREA

For the Milan International Furniture Fair, we worked on two fronts. On the one hand, the creation of the fair's official website through a dedicated and fully customized CMS. On the other, the creation of apps (iOS and Android) to navigate around the event.

The apps are equipped with an updated map-based booth location system and an extremely immediate and functional in-app purchase section. Thanks to them, it was possible to carry out a large number of economic transactions to buy tickets, the event catalogue and related services.

In the days immediately preceding the event, and throughout the duration of the event, we had a massive machine-load, with about 10 transactions per second coming from the in-app purchase

Other events also take place under the umbrella of the Salone del Mobile: every year the Salone Internazionale del Complemento d'Arredo, SaloneSatellite and Workplace 3.0; every two years EuroLuce, EuroCucina and the Salone Internazionale del Bagno.