Engitel and Fondazione Fiera Milano, a long-term collaboration aiming to create value for the Milanese territory

Since 2000, the Fiera Milano Foundation has driven the major transformations of the city's exhibition and congress system

PROJECT: WEBSITES, RESERVED AREA & DIGITAL MARKETING

PROJECT: WEBSITES, RESERVED AREA & DIGITAL MARKETING

Engitel has made possible the entire construction of the new Rho-Pero fair project. Over time, it has expanded to the various declinations of the Fiera Foundation, including the Accademia Fiera Milano and the Ospedale in Fiera, whose institutional websites have been created with Spin & Go. In parallel, Engitel has created a reserved area for the BOD and the executive committee. This reserved area is an extranet including news, shared documents, warning emails and automatic watermark.

The intuitive menu of the Foundation's website is designed to illustrate its different spirits, as well as to present in a fluid manner all past and future initiatives and events in order to communicate them with stakeholders.
Similarly, the Accademia Fiera website has been improved over the years, including new features dedicated to the MOE live and PROGEA Master students.

In addition to the creation of the institutional websites, Engitel oversaw the entire digital portion, from graphic design to the implementation, and from DEM submissions to media planning in order to promote the Academy's masters

Born in 2000 in order to promote the Milan trade fair system, the Foundation has led in the past years the transformation of the exhibition and congress system of the Lombard capital, such as the FieraMilano district, the hotel and executive structures in Rho-Pero, as well as the MiCo-Milan Congresses situated in the historical district of the Fiera di Milano. Finally, the Foundation played a leading role in the Expo 2015 Promoting Committee.

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