For over a decade Engitel has led the digital renewal of the Equita Group
Equita is based on a clear and diversified business model, capable of combining two key factors: independence and access to capital markets
PROJECT: WEBSITES & EMAIL MARKETING
PROJECT: WEBSITES & EMAIL MARKETING
The collaboration between Equita and Engitel began in 2010, with a first website created with Spin&Go©. Subsequently, in 2018, the Equita Group needed to reorganize its online presence: thus www.equita.eu and www.sgr.equita.eu were born.
Recently, Equita once again relied on Engitel to consolidate its online presence with a new distinctive image. The result was the restyling of the corporate website and the websites of the various subsidiary companies.
Now the editors manage 6 sites through a single dashboard and, in just a few clicks, they are able to create content and choose which sites to make it appear on without necessarily having to duplicate it, thus reducing processing times.
In order to develop an effective system for involving Equita users, Engitel has developed an advanced and vertical email marketing strategy designated for their specific target audience
Born in 1973 as Euromobiliare, Equita has a long tradition of independent investment banking and is known as an actor of reference between financial institutions and companies. The new name, chosen in 2008, recalls the founding principles of the company's history, namely brokerage equity, corporate finance, roots in the national market, ethical standards and transparency.
