Birra Love, the first Brand in the world to have produced holistic beers, has chosen Engitel to define a new communication and promotional strategy that can increase both brand and product reach.
Nowadays, the effectiveness of natural brewing methods is still greatly underestimated, and Beer Love was born in 2018 to prove that through their use it is possible to create a superior product with a unique flavor. In fact, the two partners, strengthened by 30 years of study and research in the holistic field, decided to apply the principles they acquired to the production of beers.
The first three beers were a success and the need emerged to be entrusted to a partner capable of designing a Visual Identity and a communication strategy that would promote Brand Awareness and increase product sales.
After a careful preliminary analysis aimed at identifying the target audience and possible communication assets, the Engitel team created a visual treatment consistent with the message and capable of telling the Brand's values and particular production chain
Engitel thus optimized and applied the new visual treatment to all of the Brand's digital channels (website, e-commerce, and social media profiles), as well as brochures, crate packaging and the booth with which Beer Love participates in international trade shows. Instagram and Google campaigns were also planned to boost sales.
Birra Love's love and deep respect for life, nature and living beings led Beer Love to obtain VeganOk certification, the most widely used standard in the world by companies that want to give real guarantees to their customers.
In 2021, its commitment to the pursuit of quality was also rewarded: in fact, Love Beer earned the Superior Taste Award, the world's No. 1 taste certification.