Value from Earth data: the value of caring for the territory in an Italian brand of excellence

Engitel has redesigned ABACO’s brand identity through the use of an imaginary that links the idea of progress while respecting nature. Therefore, it isn’t human interventions that interfere with the natural rhythm of the elements, but nature itself that provides all the tools and information necessary to be able to create value.

The concept has been translated into brand communication materials thanks to a multi-channel logic that includes corporate identity, a corporate website, video marketing and the redesign of existing digital properties. Thus, enhancing the ABACO brand at an international level, promoting its growth in becoming a trusted partner of public and private subjects who face the challenges of sustainable development, traceability and productivity.