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Numbers:
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1.6 million single users per day
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12 million single users per month
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200 million pages viewed per month
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83 million gross contacts per month
Client's needs:
The most famous Italian portal, owned by Telecom Italia Group, has extended the offer of its content channels over the years. As there were more than 18 Top CMS personalized only for some specific thematic channels until 2004, the company thought to adopt one single publishing instrument that could be useful for the needs of the editorial office. CMS reliability and scalability, imposed by the high number of end users, were the main requirements. In 2007 Virgilio proved again to be the most visited website in Italy, with more than 12 million single users and 200 million pages viewed every month.
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Solution
In 2004 Engitel won the software selection announced by Telecom Italia to identify one single CMS. Spin&Go.Net won over all the systems already inside the company (RedDot, Documentum, Broadvision, Vignette, COMA, etc.) thanks to flexibility, scalability and efficiency.
Engitel personalized the Spin&Go.Net platform, by offering the necessary analysis and technical support for the contents porting of the thematic channels from previously used systems.
The top version of Virgilio platform has been enhanced with new specially planned features and then put at client’s disposal for the subsequent Spin&Go.Net releases. The back office usability has been improved, also thanks to the contribution of Virgilio editorial office (150 editors) and the indexing system, with the collaboration of Google Italia technicians. Thanks to this collaboration, Spin&Go.Net allows today to create websites with a specifically optimized code for search engines spiders in general and Google in particular.
Spin&Go.Net has also been used as a hub to integrate and export content flows. The function of programme schedule allows to plan the different publications and to preview what the portal will look like in 1, 2, 3, etc. days, according to the established programming. |
Advantages
The main advantages of the Spin&Go.Net platform, which have allowed Engitel to become Virgilio exclusive supplier, are the following ones:
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one single platform (HUB) for the whole editorial area (previously there were 18 platforms)
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cut of costs for technology maintenance
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cut of costs for internal technical staff training
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cut of development costs for the integration of content flows
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contents sharing among the different channels
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integration with external platforms (possibility to include external objects from other platforms, such as weather forecast, Ansa news, forums, blogs, etc.)
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distinction between content management and supply, that is to say the possibility to “fix” some parts of the page in order to improve performance
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content inflow and outflow management from/to other platforms. In this context the Spin&Go.Net system becomes the collector of information gathered from different channels and managed with different platforms. The contents automatically collected by the system are put at editors’ disposal who, through the planning functionalities of Spin&Go.Net, can plan the programme schedule on the Home Page.
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