Moto.it

Client's needs:
The leading Italian motorcycle sector portal, MOTO.IT, initiated the complete re-engineering of its web platform in 2009 and 2010.
CRM srl, publisher of MOTO.IT, had achieved outright market leadership, particularly in the ADS sector, using its own in-house technology. Its volume of traffic (about 30 million page views a month, with bandwidth above 50 Mbps) and the evolution of its business logic (private individuals, dealers, advertising revenues, and subscription revenues) demanded a change in strategy. CRM very bravely decided to outsource the development of core technology, keeping its own resources, including IT, focused on the presentation layers and customisation for dealers.


 

• Statisticisation of various components of the site, obviously not by their nature the dynamic ones (registration, search, insert-ads, etc.) which in fact generate the most traffic
• Activation, monitoring and tuning of cache at the functions and application pool level
• Balancing of front-end web servers by means of external appliances
• Activation of multiple application pools to optimise the memory footprint

• The platform has achieved a remarkable level of performance and stability
• Total page view traffic increased by about 30%. The company discovered that at peak times, even though the old system seemed to work just a little slowly, in fact it was losing traffic (due to user distrust)
• The publisher can focus specifically on content management
• The site has changed from mainly ads to a complete portal. Ads traffic has not decreased, but has actually risen
• The video section can become a sort of web TV
• The creation of ‘mobile’ versions or the development of apps for iPhone/iPad can take place under vastly better costs and conditions